“To Turn Rural & Urban Retail Shops in India Into Smart Shops”
Transforming traditional retail into connected, technology-enabled smart shops through better product discovery, digital ordering and smarter distribution.
From Aam Dukan to Smart Dukan
Helping traditional retail shops move from conventional selling to a smarter, digitally connected retail experience.
Aam Dukan
- Manual pen-paper stock book registers
- Frequent stockouts on fast-selling SKUs
- Heavy reliance on uncertain middleman sales visits
- Limited product catalog visibility for walk-in buyers
Smart Dukan
- Smart QR counter standees for instant customer discovery
- One-click 24/7 replenishment via WhatsApp
- Guaranteed same-day store delivery by local sub-distributors
- Direct manufacturer pricing with maximum retail margins
Smart Shop Customer Journey
From discovering products to placing an order, SIP SETU connects the consumer, retailer and distribution network.
01 — QR SCANNER
Consumer scans the shop QR code on the counter.
02 — ONLINE ORDER
Browse available products and place an order online.
03 — WHATSAPP ORDER
Consumer → WhatsApp Order
Order details are processed instantly through WhatsApp.
04 — ALIGNMENT
Retailer, product availability and distribution are aligned through the platform.
Building Smarter Retail Across India
SIP SETU aims to create a connected retail ecosystem where product discovery, ordering, distribution and business growth work together seamlessly.
SMART DISCOVERY
Help retailers and consumers discover verified, high-margin products more easily through digital standees and QR displays.
SMART ORDERING
Enable effortless digital and WhatsApp-based replenishment ordering with zero app download friction.
SMART DISTRIBUTION
Connect retailers, brands, and sub-distributors more efficiently with same-day delivery and live stock availability.